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BRAND GUIDELINES
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o1 Role of the brand
Merrimac House of Pizza
24 Merrimac Square, Merrimac, MA
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"Brand guides are a set of visual elements that represent our brand. They include: Name, Logo, Color, Type and Usage. When used consistently these elements create a cohesive identity for Merrimac House of Pizza.
The role of Merrimac House of Pizza is to provide our (audience, customers, clients, users, viewers) with the most effective way to remember and recognize us. They will be able to recall who we are, what we do and the service we provide. Our brand identity differentiates us from our competition, when used properly it will contribute to the strength our brand."
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o2 Our brand
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Values
Merrimac House of Pizza has 3 values that we focus on first and foremost. We balance these three values as to make sure each of our area's are evenly balanced out.
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1. Quality Service
2. Welcoming atmosphere
3. Easily accessible
Tone
"Casual and Tasty" is the tone we go by
Casual: Nothing fancy, a family friendly establishment that allows for convenient eating.
Tasty: Only the most quality ingredients are used in our food.
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o3 our mark
Look and Feel
The creation of the Merrimac House of Pizza was created using a pallet of warm colors. It was created with the idea of hot, delicious pizza right out of the oven.
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The logo is that of a simple design. The image does not distract too much from the brand name and the text itself.
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Orange, yellow and red coloring is used for the logo. As stated before, this is to give off the impression that it for warm foods. Not only that, but these colors are related to pizza.
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BRAND GUIDELINES
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3.1
Primary Lockup
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The following images are both the vertical and Horizontal version of the logo.
The top one is the vertical version as it allows for the logo to contain the pizza in it.
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3.2
Primary Logo Knockout
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The primary knockout for Merrimac House of Pizza's Logo.
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3.3
Logo Usage
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To the side, you will find a chart that may help differentiate between our brand Logo and a illegitimate version. The Top Three Logo's are indeed ours, while the bottom two are not. An easy tell that they are not ours is that the Pizza is a different color as well as the font. The Pizza will always be the same throughout each rendition as will the font.
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Not our logo
Final Logo Design
COLOR PALLETES
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COLOR PALLETES
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Here are the Primary Three Colors used in Merrimac House of Pizza's Logo with their hex value, Pantone, RGB Value, & CYMK Value.
TYPOGRAPHY
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05 Typography
Primary Typeface
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Harlow Solid Italic is the font that we have used for the logo. AS stated in the title, it is automatically italicized.
Logo Design
Mockups
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o6
Logo Revisions
To the right, I have a few different examples of what my logo might look like on various things such as clothing, signs, and stationary pieces.
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